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Seventh Generation Fabric Softener

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Product name: Seventh Generation Fabric Softener

About Seventh Generation: For 20 years, this Vermont-based company has been at the forefront of a cultural change in consumer behavior and business ethics. One of the country’s first self-declared “socially responsible” companies, Seventh Generation is a business that operates according to a new and different set of principles and values that in many ways are a marked departure from those long considered “traditional.” Its business practice is focused on offering people avenues to express their idealism, passion, and commitment to causes larger than themselves at every point along its supply chain—from suppliers and partners to shareholders, customers and its own staff.

Product description: Seventh Generation’s Fabric Softener’s Canola-based softener makes your laundry naturally fluffy, cuddly, and static-free. It’s also: non toxic & biodegradable, hypoallergenic, free of phosphates & optical brighteners, safe for septic and & greywater systems, not tested on animals and kosher certified.

Product is available in these scents: Free & Clear and Blue Eucalyptus & Lavender

Ingredients: Aqua, methyl bis (cannola amidoethyl)-2-hydroxyethyl ammonium methyl sulfate , essential oils and botanical extracts (lavendula angustifolia, lavendula hybrida, eucalyptus dives, eucalyptus radiata, eucalyptus ploybractea, pinus sylvestris: in Blue Eucalyptus & Lavender only), calcium chloride (cleaning enhancer), methylisothiazolinone and benzisothiazolinone (preservative) *Linalool is a naturally occurring component of these ingredients.

** Please note: Seventh Generation recently found trace levels of 1,4-dioxane in their fabric softener. These are a byproduct of the canola-based fabric softening agent used (Methyl bis (canola amidoethyl) -2- hydroxyethyl ammonium methyl sulfate). Their R&D team is working to replace this substance with a different material. They expect this work will be completed before the end of 2009.

This product is ideal for: Household Cleaning

Available in: Canada & USA

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